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Collecting examples of journey modeling, experience mapping, customer journeys, or whatever you want to call it - documents that explore a long-term relationship between an individual and a system, service, product, brand, or organization. Have something to add? Get in touch - Disclaimer: Some examples are more for visual inspiration and don't fit my preferred definition of a journey map. For more on that, see

Ecosystem Modeling for Experience Strategists - Blog post by Megan Grocki @ Mad*Pow

experience maps | Experience maps, user journey, layout

DIY Experience Map | UX Lady

Experience Blueprint Poster (using Keynote)

Experience Blueprint Poster

Digital Platform Journey & Personas by Heather Eddy, via Behance

Customer Journey Mapping - an assortment of case studies & templates by Alex Baar via Slideshare (flying)

inflection customer journey map - Google Search

Loretta Neal | PeopleSmart

Journey mapping using highway & airport symbols - UX Matters - "Mapping User Journeys Using Visual Languages" by Shean Malik

Mapping User Journeys Using Visual Languages :: UXmatters

circular customer journey by Capita

The Buyer's Journey Map.

The Buyer's Journey Diagram for B2B Demand Generation (and More)

Elegant minimalist presentation with clear focus on +/- aspects of the journey

Article on "Baking an Experience Map"

DIY Experience Map | UX Lady

Nice mix of text and icons to break down each phase

Love the incorporation of metrics and important stakeholders here

User Journey / Customer Journey

Seven Steps for Developing Customer Journey Maps

Seven Steps for Developing Customer Journey Maps

"User Journey Maps Using Comic Strips" - Click through for a nice post on process by Vedran Arnautovic

Slides on Customer Journey Mapping - AC4D Design Library

AC4D Design Library

Psyched for my workshop, coming up next Fri, Oct 26. Get in on the action!

Mobile phone customer lifecycle via Paul Roberts

Customer Journey Mapping: Part I - the basics

Comparative customer journeys with a mobile social network - Orange

Buying a car decision making journey - Foviance

Humanities to Go Customer Experience Map - CODO Design

Good night, Posterous

Lincoln Financial Group | Lippincott