Volvo's New Voice
We're launching a new integrated advertising campaign in the U.S. that is completely different than anything we have ever done before. Our new Volvo tonality is edgier and appeals to the non-materialistic Volvo aficionado rather than your typical luxury car buyer. Learn who we are and what we stand for by taking a look at our 2013 advertisements. Don't be shy, tell us what you think!
This TV ad by Volvo attempts to sway the viewer away from purchasing their competitors product by poking fun at the superficial aspect that comes along with many motor vehicles. This Volvo ad uses an emotional connection to family rather than material items. This ad goes along perfectly with what a Volvo is known for, safety. volvo xc60, volvo ad, zoom zoom, childfre communiti, 2013 volvo, volvo obsess
"Repin" to show some love for the creator of the the 3-Point Safety Belt made by a Volvo engineer.
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S60 Challenge: Heavy on soul. Light on ego.