Social Media Measurement
5 Reasons Social Media Marketers Should Do a Deep Dive on Google Analytics - crucial information when it comes to your social media marketing strategy. The following are five important things you can learn with the right Google Analytics setup beyond how many visits your website receives.
How to Measure Social Media ROI - info from salesforce.com LEADERS IN MARKETING SOCIAL MEDIA STRATEGY AND ANALYTICS
Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone
Is Social Media Marketing Measurable? The Big Debate. - Real life examples, associates measuring other SM factors with ROI.
How to Measure Social Media Return on Investment for the Complex Sale - Nichole Kelly Article
How to Measure Social Media’s Impact on Customer Retention - how do you measure whether social media is affecting your ability to keep customers?
8 social media metrics you should be measuring - Insight into what can be measured besides ROI regarding social media measurement
2011 Social Media Marketing Industry Report - STATS on Social Media out the wazoo! Highlights: Top 10 Social Media questions marketers want answered, How much time marketers invest, top benefits of social media marketing - exposure, most used social media tools and services, Marketers’ future social media plans, Activities social media marketers are outsourcing
How Marketing Executives are Adapting to Online Tools - Current Effect of Social Media