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Experiential PR stunts

Where experiential and PR meet...some great (and extremely expensive) ideas here...

Resident Evil create a body part butcher shop in London. Gross.

Paddy Power ruffled the losing US Ryder Cup golfers' feathers this weekend with a stunt in which it took to the sky to deliver encouraging and provocative "sky tweets", supplied by European fans.

How Paddy Power took Twitter to the Skies 10,000ft above The Ryder Cup

Gadget geeks scrambled to Apple stores around the world Friday to get their hands on the iPhone 5. If you didn’t dedicate yourself to standing in line at 2 a.m. (or do the smart thing and order online), you might still luck out and find one just laying in the street.

Coffee brand Kenco ambushed new Radio 1 breakfast presenter Nick Grimshaw this morning as he made his way to work for his first shift; two roosters presenting him with a year’s supply of coffee carrying a board saying ‘Time to wake up and smell the coffee, Nick’.

Converse‘s global ‘Fix to Ride’ platform sets out to improve derelict concrete skate parks by renovating and reviving them for the local community. The bowl at Kennington in London had huge cracks and an uneven surface after 35 years of use, so Converse gave it a new surface and added some new features with the help of California Skateparks.

To promote the launch of Man on a Ledge on DVD, PR agency Shine Communications threw actual cash (mixed in with ads for the film made to look like money) from the balcony at The Empire casino in Leicester Square, London this morning. The picture below is from Speed’s Dan Howe, who posted it to Instagram.

In emergency, break for Converse

Stop The Traffik want to make people aware that a lot of girls  are victims of human trafficking and end up in prostitution against their will, having been promised something entirely different.

Frozen Grand Central. On a cold Saturday in New York City, the world’s largest train station came to a halt. In January 2008 a flash mob group from Improv Everywhere froze in place at the exact same second for five minutes in the Main Concourse of Grand Central Station. The stunt has inspired many spin-off’s including the T Mobile dance-mob PR stunt/advert shot in Liverpool Street Station London in 2009.

Pedigree Adoption Drive

Anubis sails down the Thames to promote the opening of the Tutankhamun exhibition at the O2.

A team of agencies led by Freud Communications, for Tropicana, lit up Trafalgar Square 2 hours ahead of schedule, on Monday 22nd January, to brighten a wintry morning for early starters, in a stunt that was created for Pepsico's juice brand Tropicana. The activity was part of Tropicana's drive for 'Brighter Mornings'.

To create the illusion of people flying and to promote movie ‘Chronicle‘, a movie about high school friends who gain superpowers, 20th Century Fox had three human shaped remote control planes fly around New York.