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Behind the Scenes at Paperless Post

The Wall Street Journal's Katherine Rosman got a behind-the-scenes look at how DIY creativity and technology converge at the Paperless Post. The New York company, known for personalized digital invitations that create a paper-like experience, is expanding its Valentine's offerings and changing its pricing structure to appeal to new users. Check out her photos. Click through to read her story.

Here is the card whose creation was the focus of our Paperless Post story in the WSJ's Personal Journal.

At the Paperless Post office, the creative director is preparing a host of new envelope liners. These are so cool. Click through to read the WSJ's behind-the-scenes look at how the company is trying to grow its market.

Paperless Post is introducing a more casual line of invitations and stationery. The imagery will conjure the 1970s, a decade that most of the 20-something employees consider "the olden days." Click through to read the WSJ's story on how Paperless Post is expanding its portfolio of products.

Books inspire Paperless Post designers ... and also presumably teach them how to behave! Click through for the WSJ's behind-the-scene's look at how Paperless Post does its thing.

Like Napoleon, love conquers all! A Paperless Post valentine-in-progress. Click through to read the WSJ's story about the e-stationery company's Valentine's Day blitz.

A sketch for what will be a Paperless Post award show party invitation. They can't call it an "Oscar" invite or they'll get in big trouble! Or so the sibling co-founders have been told by their counsel ... who is also their mom. Click through for the WSJ's behind-the-scene's look at Paperless Post.

At Paperless Post, the product is virtual but the pinboards are real! Here is an idea board for a not-yet-released assortment of stationery that will celebrate Muffy and Biff. Click through for the WSJ's article on how Paperless Post makes the magic.

Oh Princess! Designers make delicate stencil crowns for a princess birthday party invitation. Click through to read the WSJ's behind the scene's story.

Paperless Post designers make sketches before making the actual cards and invites that then get scanned into the computer. Our behind the scenes story in the WSJ:

At the NYC office of Paperless Post, a team of seven designers execute the vision of the company co-founder and the creative director. Click through to read the WSJ story on the making of company's Valentine's Day cards.