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- America / Thailand
Born out of the Industry typeface, Factoria is a geometric, square slab. The hard-working family can jump from the side of an industrial building and into a sports magazine in a jiffy. The lighter weights exhibit a clean, no-nonsense vibe while the thicker weights exude strength and character. Italics felt like a necessity as the square slab genre and its uses call for type on the move. The set intentionally does not diverge far from the roman style and includes visual corrections as needed.