One of the best ways to grow your salon business is to implement a solid referral strategy. We recently asked the Sola community what their number 1 source of new leads is…it’s no surprise that 45% said referrals! Another fun stat? According to the New York Times, 65% of new business comes from referrals!
If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates and deadlines, and thank people for shopping small during the holiday season. You can connect with potential customers across their different devices, and reach them in the place they are going every day — the inbox.
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