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There are more than just four ways to optimise your presence online. SEO is such a vast art and science that’s ready to be innovated and discovered for different purposes. SEO BEGINNERS | SEO TIPS

Getting on Google My Business may have been a simple enough procedure, but there is still work to be done. There are many businesses that are content with just being listed and neglect to improve on and maximise it. Know that to be able to reach the coveted Local 3 Pack, you need to enhance your My Business listing. BUSINESS TIPS | GOOGLE MY BUSINESS | BUSINESS STRATEGY FOR BEGINNERS

Once you’ve established your small business or solopreneur endeavour, you need to consider your social media and online presence. SMALL BUSINESS TIPS | ONLINE PRESENCE SOCIAL MEDIA | ONLINE PRESENCE BUSINESS

When you know who your audience is, you are able to better direct your marketing budgets and messaging to a specific group, increasing your opportunity to convert those potential customers. ONLINE AUDIENCE | AUDIENCE BUILDING | MARKETING IDEAS

Is solar energy for the home the best choice for you? Read more on how to compute your electricity needs and decide whether solar power is for you.

SEO can be a difficult area to get your head around, and navigate through when it comes to implementing it for your business. It’s also rarely the quickest way to get to the top of search engine results. For this reason, you need to understand what’s involved and how it should be implemented, correctly. SEARCH ENGINE OPTIMISATION | SEO TIPS

Your online competitors can provide a wealth of information, particularly when it comes to the types of strategies they are using and how they are getting prime real estate positions in the search results. SMALL BUSINESS IDEAS | ONLINE COMPETITION | ONLINE BUSINESS COMPETITION

Your website and online presence is important for your business. So why would you give complete control of this asset to someone else? You don’t need to do it all – but you do need to know where and how to access it. WEBSITE STRATEGIES | WEBSITE DESIGN | WEBSITE PLANS

Here are many benefits of DIY (do it yourself) digital marketing, as long as you get the support and guidance from the right places. Here are some tips you can use to implement into your startup as quickly as today. DIGITAL MARKETING | DIGITAL MARKETING STRATEGY | DIGITAL MARKETING DIY

Running your own business is not an easy job. It forms an integral part of your success and sustainability. No one goes into a venture with the hope of it not succeeding. Use every opportunity to place yourself in a strong position and maintain momentum by building on what you have. DIGITAL MARKETING | DIGITAL MARKETING STRATEGIES | DIGITAL MARKETING TOOLS

How people respond to what they experience online is important for you and your business. User experience is an integral part of the design process from the initial concept to the final version. Here are 3 tips you need to pay attention to, to ensure your customers are getting the right experience when they land on your website. USER EXPERIENCE DESIGN | USER EXPERIENCE | USER EXPERIENCE ILLUSTRATION

A Local Search strategy for your small business will require an investment of your time and money. But if you are serious about your business and want to see it grow and be successful, it will be worth it. There could be big opportunities that you are missing out on without implementing the tactics you need. SEO TIPS | SEO STRATEGIES | SEO MARKETING

There is no right or wrong when it comes to using short tail or long tail keywords. It just depends on who you want to attract. Just remember that there will be a better return on your time and money by being more focused. KEYWORDS | KEYWORD PURPOSE | SHORT TAIL

LinkedInLocal is an idea that has been popping up all across the globe, and the purpose is to get to know the people behind the profiles and connect face-to-face. LINKEDIN FOR BUSINESS | LINKEDIN LOCAL | LINKEDINLOCAL WOLLONGONG

Search engine optimisation was heavily focused on keywords and backlinks. As changes have been implemented in order to provide more relevant search results, the focus has moved towards user intent and providing quality results. Search Engine Optimisation | SEO for Beginners | SEO Do's