Negative space, those empty spaces around and between elements in a design, create a really nice effect in logos when used properly. Today we gathered examples of logos that used this technique in very clever ways.
Paul Rand, ABC logo, This simplistic design has become an icon in the television industry. It matches any television show without attracting too much attention by it's design, yet everyone knows the curved shaped letters within the circle of the ABC logo.
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Quick Summer Makeup Trick: Just Tightline Your Eyes With Black Eyeliner
What it is: An easy-to-use cake eyeliner for perfecting Laura Mercier's tightline technique. What it does:Laura Mercier Tightline Cake Eye Liner is an easy-to-use, cake eyeliner that delivers long-lasting color payoff. The smudge and transfer-re
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