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ADC Behind The Cube

Stories Of Art + Craft Behind The World's Best Creative Work.

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In this Behind The Cube video, Ed Brojerdi and Izzy DeBellis, Co-CCO's of kbs+, chat about "A Window Into The Near Future", a window display featuring BMW concept models. "A Window Into The Near Future" won a Silver Interactive Cube at the ADC 92nd Annual Awards, and was also shortlisted in the 2013 Tomorrow Awards. Bmw Concept, Near Future, See Videos, Cube, Interactive, Windows, Window Display, Fairy Garden, Ramen

In this Behind The Cube video, Ed Brojerdi and Izzy DeBellis, Co-CCO's of kbs+, chat about "A Window Into The Near Future", a window display featuring BMW concept models. "A Window Into The Near Future" won a Silver Interactive Cube at the ADC 92nd Annual Awards, and was also shortlisted in the 2013 Tomorrow Awards.

How do you stand out in the already cluttered and ostentatious world of fragrance marketing while flexing your creative and technological muscles at the same time? In this Behind The Cube video, Ed Brojerdi and Izzy DeBellis, Co-CCO's of kbs+, chat about "Gold Window", an interactive digital installation created for the promotion of hip-hop mogul Jay Z's latest addition to his empire. Ed and Izzy discuss the merging of real world interaction and old school getting-your-hands-dirty craft. Mogul, Jay Z, World's Best, Discuss, Muscles, Promotion, Empire, Hip Hop

How do you stand out in the already cluttered and ostentatious world of fragrance marketing while flexing your creative and technological muscles at the same time? In this Behind The Cube video, Ed Brojerdi and Izzy DeBellis, Co-CCO's of kbs+, chat about "Gold Window", an interactive digital installation created for the promotion of hip-hop mogul Jay Z's latest addition to his empire. Ed and Izzy discuss the merging of real world interaction and old school getting-your-hands-dirty craft.

In a world of CGI, sometimes you get better results by letting expert stunt performers work their magic. In the latest video of ADC's Behind The Cube series, Marc Sobier, Executive Creative Director at Y&R New York, talks about the "Roam Free" campaign for Land Rover. Marc discusses the wonder of working with such a talented group of parkour experts, whose pride in their craft is left on full display, with as little digital effects as possible. Parkour, Latest Video, Cgi, Stunts, Roam, Creative Director, Marc

Creative Director

In a world of CGI, sometimes you get better results by letting expert stunt performers work their magic. In the latest video of ADC's Behind The Cube series, Marc Sobier, Executive Creative Director at Y&R New York, talks about the "Roam Free" campaign for Land Rover. Marc discusses the wonder of working with such a talented group of parkour experts, whose pride in their craft is left on full display, with as little digital effects as possible.

Sometimes the difference between a commercial's success or failure rests on the broad shoulders of its actor. In this Behind The Cube video, Nick Kaplan and Jeff Dryer, creative team at Wieden+Kennedy New York, give us the inside scoop on Southern Comfort's "Beach". Nick and Jeff chat about the challenge of finding just the right actor for the ad, as well as crossing between careful choreography and just letting things happen naturally. "Beach" won two Cubes at the ADC 92nd Annual Awards. A Single Man, Tv Advertising, Tv Ads, Iggy Pop, Colin Firth, Julianne Moore, Southern Comfort, Michael Fassbender, Mcdonalds

Southern Comfort

Michael Fassbender

Sometimes the difference between a commercial's success or failure rests on the broad shoulders of its actor. In this Behind The Cube video, Nick Kaplan and Jeff Dryer, creative team at Wieden+Kennedy New York, give us the inside scoop on Southern Comfort's "Beach". Nick and Jeff chat about the challenge of finding just the right actor for the ad, as well as crossing between careful choreography and just letting things happen naturally. "Beach" won two Cubes at the ADC 92nd Annual Awards.

ADC has long been a champion of art and craft in the creative industry, but what happens when you pout craft in the hands of everyday people? In the latest video of ADC's Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, opens up about "Levi's Workshops", a branded experience that builds cool workspaces for the public to try their hands at printmaking, photography and filmmaking. Creative Industries, Workspaces, Ventura, Ceo, Officer, Filmmaking, Submarine, Printmaking

Creative Industries

ADC has long been a champion of art and craft in the creative industry, but what happens when you pout craft in the hands of everyday people? In the latest video of ADC's Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, opens up about "Levi's Workshops", a branded experience that builds cool workspaces for the public to try their hands at printmaking, photography and filmmaking.

Being a designer is not exactly curing cancer... but what if it could contribute in a small, unique way? In the latest video of ADC's Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, talks about "For Women By Women", a project created with GE with the goal of improving the breast screening process for women. Michael discusses what the design world can bring to the medical world, and how little things can make significant differences. Cancer Cure, Goal, Breast

Being a designer is not exactly curing cancer... but what if it could contribute in a small, unique way? In the latest video of ADC's Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, talks about "For Women By Women", a project created with GE with the goal of improving the breast screening process for women. Michael discusses what the design world can bring to the medical world, and how little things can make significant differences.

Color Of The Year

How do you brand a color? In the latest video of ADC's Behind The Cube series, Michael Ventura, Chief Creative Officer and CEO of Sub Rosa, talks about the challenges behind branding Radiant Orchid, the recently announced Pantone Color of the Year for 2014. Michael discusses how to go beyond the expected, especially when the "expected" is a beautiful flower.

How do you attract a younger audience to what can be perceived as a stuffy institution such as the ballet? In this video of ADC's Behind The Cube series, Matt Eastwood, CCO of DDB New York, speaks to an ADC Gallery audience about "Faile Art Series", a project that linked the majesty and history of the New York City Ballet to the coolness of contemporary street art. City Ballet, Ddb, Art Series, Majesty, Audience, Master Chief, Younger, York City

How do you attract a younger audience to what can be perceived as a stuffy institution such as the ballet? In this video of ADC's Behind The Cube series, Matt Eastwood, CCO of DDB New York, speaks to an ADC Gallery audience about "Faile Art Series", a project that linked the majesty and history of the New York City Ballet to the coolness of contemporary street art.

Do you have a bucket list? What would such a list be like for someone who has a very real chance of not living to see his 5th birthday, due to the unavailability of clean drinking water? In this video of ADC's Behind The Cube series, Matt Eastwood, CCO of DDB New York, speaks to an ADC Gallery audience about "Kenya Bucket List", the follow-up to WATERisLIFE's "Hashtag Killer" campaign. Kenya, Videos, Matt, Bucket List, New York, Event, Couple Photos, 5th Birthday

Do you have a bucket list? What would such a list be like for someone who has a very real chance of not living to see his 5th birthday, due to the unavailability of clean drinking water? In this video of ADC's Behind The Cube series, Matt Eastwood, CCO of DDB New York, speaks to an ADC Gallery audience about "Kenya Bucket List", the follow-up to WATERisLIFE's "Hashtag Killer" campaign.

How do you turn a Twitter phenomenon into an attention-grabbing call for help? In this video of ADC's Behind The Cube series, Matt Eastwood, Chief Creative Officer of DDB New York, speaks to ADC about "Hashtag Killer", a WATERisLIFE campaign that used the popular #FirstWorldProblems hashtag to make people realize how trivial their daily issues are when compared to someone living in abject poverty. "Hashtag Killer" won two Gold Interactive Cubes at the ADC 92nd Annual Awards. Put Things Into Perspective, Third World Countries, First World Problems, Thematic Units, Religious Education, Inspirational Videos, S Video, Children In Need

Put Things Into Perspective

Third World Countries

First World Problems

Religious Education

Inspirational Videos

Children In Need

How do you turn a Twitter phenomenon into an attention-grabbing call for help? In this video of ADC's Behind The Cube series, Matt Eastwood, Chief Creative Officer of DDB New York, speaks to ADC about "Hashtag Killer", a WATERisLIFE campaign that used the popular #FirstWorldProblems hashtag to make people realize how trivial their daily issues are when compared to someone living in abject poverty. "Hashtag Killer" won two Gold Interactive Cubes at the ADC 92nd Annual Awards.

In the latest video of ADC's Behind The Cube series, Ted Royer, Chief Creative Officer of Droga5, speaks before an audience at the ADC Gallery about "Bike Hero", the viral sensation created for Activision's Guitar Hero: World Tour video game. Ted talks about the importance of respectfully pushing back when a client is hesitant to initially back a great idea. Guitar Hero, Funny Videos, Guerilla Marketing, Activision, Ted Talks, Bike Ride, Advertising, Ads

Guerilla Marketing

In the latest video of ADC's Behind The Cube series, Ted Royer, Chief Creative Officer of Droga5, speaks before an audience at the ADC Gallery about "Bike Hero", the viral sensation created for Activision's Guitar Hero: World Tour video game. Ted talks about the importance of respectfully pushing back when a client is hesitant to initially back a great idea.

In the latest video of ADC's Behind The Cube series, Morgan Carroll, EVP, Group Creative Director of Deutsch, talks about DirecTV's "Football Cops" starring NFL superstars Peyton and Eli Manning. Morgan gives insight on the challenges of working with celebrities on a very strict timeline. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information. Peyton And Eli Manning, Call For Entry, Carroll, Cops, Timeline, Morgan, Superstar

Peyton And Eli Manning

In the latest video of ADC's Behind The Cube series, Morgan Carroll, EVP, Group Creative Director of Deutsch, talks about DirecTV's "Football Cops" starring NFL superstars Peyton and Eli Manning. Morgan gives insight on the challenges of working with celebrities on a very strict timeline. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.

In the latest Behind The Cube video, Ted Royer, Chief Creative Officer of Droga5, talks with an audience at the ADC Gallery about "Day One Stories", the multifaceted campaign for Prudential. Ted opens up about the campaign's authenticity, as well as having a client who is open to such rich storytelling. "Day One Stories" won two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! http://adcawards.org Board Member, Prudential, First Story, Cubes, Circus, Storytelling

In the latest Behind The Cube video, Ted Royer, Chief Creative Officer of Droga5, talks with an audience at the ADC Gallery about "Day One Stories", the multifaceted campaign for Prudential. Ted opens up about the campaign's authenticity, as well as having a client who is open to such rich storytelling. "Day One Stories" won two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! http://adcawards.org

In the latest video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, chats about "Perfect Day", the newest spot for the Sony PlayStation 4 launch. Ari talks about the challenges of conveying what the actors represented, as well as how the classic Lou Reed song dictated the editing. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information. 2010 Winter Olympics, Newest Playstation, Commercial Advertisement, Bbdo, Lou Reed, Adweek, Iphone Games

2010 Winter Olympics

Newest Playstation

Commercial Advertisement

In the latest video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, chats about "Perfect Day", the newest spot for the Sony PlayStation 4 launch. Ari talks about the challenges of conveying what the actors represented, as well as how the classic Lou Reed song dictated the editing. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.

In the latest video of ADC's Behind The Cube series, Dani Wolf, student at Bezalel Academy of Arts & Design in Jerusalem, talks about "DISFORM 2012", his motion graphics thesis project. "DISFORM 2012" a selection of digital way signs, won a Student Thesis Gold Cube at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information. Motion Video, Stop Motion, Motion Design, Animation 3d, Film Editing, Motion Backgrounds, Music Performance, Alternative Music

Motion Backgrounds

Music Performance

Alternative Music

In the latest video of ADC's Behind The Cube series, Dani Wolf, student at Bezalel Academy of Arts & Design in Jerusalem, talks about "DISFORM 2012", his motion graphics thesis project. "DISFORM 2012" a selection of digital way signs, won a Student Thesis Gold Cube at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.

In the latest Behind The Cube video, Rei Inamoto, Chief Creative Officer of AKQA, talks about "WWF Together", an app designed to showcase several animal species and engage an audience, encouraging them to get involved in conservation efforts. Rei discusses some of the challenges in making a compelling app, and even includes a real-world story about the app actually affecting government officials. "WWF Together" won two Cubes at the ADC 92nd Annual Awards. http://adcawards.org Story Of The World, Vimeo, App Design, Animal Species, Conservation

Story Of The World

In the latest Behind The Cube video, Rei Inamoto, Chief Creative Officer of AKQA, talks about "WWF Together", an app designed to showcase several animal species and engage an audience, encouraging them to get involved in conservation efforts. Rei discusses some of the challenges in making a compelling app, and even includes a real-world story about the app actually affecting government officials. "WWF Together" won two Cubes at the ADC 92nd Annual Awards. http://adcawards.org

In the latest video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, talks about the thoughts behind UNICEF's "Good Shirts" campaign, including an idea that intended only to create buzz, but ended up securing $300,000 for the charity. The artwork on the charity T-shirts was designed by ADC Young Guns Justin and Christine Gignac. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! http://adcawards.org Young Guns, Unicef, Cool Shirts, Charity, Annual

In the latest video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, talks about the thoughts behind UNICEF's "Good Shirts" campaign, including an idea that intended only to create buzz, but ended up securing $300,000 for the charity. The artwork on the charity T-shirts was designed by ADC Young Guns Justin and Christine Gignac. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! http://adcawards.org

In the latest video of ADC's Behind The Cube series, Leslie Sims, EVP, Executive Creative Director of McCann New York, chats about the grueling physical experience that was the making of Nature Valley's "Trail View"campaign. Needless to say, chronicling over 300 miles of rugged terrain on foot isn't easy! "Trail View" was awarded two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Visit http://adcawards.org Nature Valley, Leslie, Golf Bags, Terrain

In the latest video of ADC's Behind The Cube series, Leslie Sims, EVP, Executive Creative Director of McCann New York, chats about the grueling physical experience that was the making of Nature Valley's "Trail View"campaign. Needless to say, chronicling over 300 miles of rugged terrain on foot isn't easy! "Trail View" was awarded two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Visit http://adcawards.org

In the latest video of ADC's Behind The Cube series, Leslie Sims, EVP, Executive Creative Director of McCann New York, talks about the importance of making the experience behind Nestle's "The Fountain of Electrolytenment" interactive installation memorable... as well as how inspiration can come from the most unlikely of sources! ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information. Interactive Installation, Fountain, Sims

Interactive Installation

In the latest video of ADC's Behind The Cube series, Leslie Sims, EVP, Executive Creative Director of McCann New York, talks about the importance of making the experience behind Nestle's "The Fountain of Electrolytenment" interactive installation memorable... as well as how inspiration can come from the most unlikely of sources! ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.

In the latest video of ADC's Behind The Cube series, Mark Aver, Design Director of Mother NY, talks about "White Pike Whiskey", a liquor brand owned and designed by the agency itself and created alongside Finger Lakes Distilling. Mark tells us the very unique way the typography for the brand was developed, as well as the truly low-tech approach to assembling all of the brand's elements. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries!

In the latest video of ADC's Behind The Cube series, Frédéric Bonn, Executive Creative Director of Razorfish chats about the smart "Tag Your Own Adventure" Facebook campaign, including working in partnership with Shotopop to craft every frame of interactive animation. "Tag Your Own Adventure" won two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information. Benz Smart, Smart Tag, Portfolio Design, Case Study, Monster Trucks

Portfolio Design

In the latest video of ADC's Behind The Cube series, Frédéric Bonn, Executive Creative Director of Razorfish chats about the smart "Tag Your Own Adventure" Facebook campaign, including working in partnership with Shotopop to craft every frame of interactive animation. "Tag Your Own Adventure" won two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.

Brand Experience

In this Behind The Cube video, Frédéric Bonn, Executive Creative Director, and John Antoniello, Creative Director, both of Razorfish, talk about launching Uniqlo's US e-commerce website, from adjusting the Japanese brand experience for American consumer sensibilities, to going back to the drawing board when mistakes are made. "UNIQLO US E-Commerce Site Launch" won a Gold Cube at the ADC 92nd Annual Awards.

Typography Logo

In this video of ADC's Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, discusses some of the trials and happy accidents that were behind the creation of AXE's "Susan Glenn" spot, which won four Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.

In the latest video of ADC's Behind The Cube series, Jesse Juriga, Creative Director, and Jessica Brillhart, filmmaker, both of Google Creative Lab, chat about their efforts in showcasing the authenticity behind "Jess Time", a spot for Google Chrome. "Jess Time" received two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information. Creative Labs, Google Chrome, Grad

In the latest video of ADC's Behind The Cube series, Jesse Juriga, Creative Director, and Jessica Brillhart, filmmaker, both of Google Creative Lab, chat about their efforts in showcasing the authenticity behind "Jess Time", a spot for Google Chrome. "Jess Time" received two Cubes at the ADC 92nd Annual Awards. ADC Awards Season is now open, including the ADC Annual Awards and Tomorrow Awards Call for Entries! Please visit http://adcawards.org for more information.