The book @Favelization explores the ways in which producers of contemporary Brazilian culture capitalize on misappropriations of favelas in order to attract a non-Brazilian audience. The first edition of the book was published by the Cooper-Hewitt, National Design Museum. Available on Amazon.
"O artista mineiro Paulo Nazareth saiu de uma favela perto de Belo Horizonte e foi a pé até os EUA; lá, integrou a principal feira de arte do país, e agora se prepara para expor seus trabalhos em galeria de SP."
NEW example of #favelization -- Vogue Hommes March 2017 A photo posted on Vogue Hommes's Instagram on March 11, 2017 featured two men being arrested by a police officer. "Meet the style gang in Rio," the caption read, "the smouldering hot City of the Gods by Mario Testino."
BOOK | In Favelization, Adriana Kertzer set out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of favelas (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as "Brazilian." Available on Amazon Twitter @Favelization www.favelization.net