This packaging design is amazing to me. It's already fun to look at and catches your eye, but how it's able to use the product as a part of it's display is just clever. The black and white colors are also nice. I feel too much color would have made the overall packaging overbearing.
This style of packaging is very unique. The style of the text and the illustration have prevented this design from becoming too excessive. The bottle itself is a replica of a Victorian Rum bottle which would have been created like a regular glass bottle, then heat embossing would have been used for the brand name and the label was printed.