AGA•VIE - The Birth of a Brand

See the evolution of a new luxury spirits brand being developed from the idea stage to the final product.
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14 Pins
 12y
a bottle of ag - vie cologne on a white background with the label above it
The back is as interesting as the front.
a bottle of perfume sitting on top of a table
Final final... Ready to start selling!
several boxes of agavie are stacked on top of each other
Ready to ship!
many bottles of perfume are on display in a store
Finished product coming off of the line.
a woman sitting on top of a chair holding a guitar in her hand and the words label inside facing
An original art piece created for us by artist Phil Roberts. This single image encapsulates the entire essence of what AGA•VIE is!!
a bottle of agavie perfume sitting on top of a table
Taking shape... But it needs something more????
a drawing of a fleur de lis in blue and white on a white background
The ICON!
a bottle of agavie perfume on a white background
Got the bottle right.. But how to dress it?
six different types of wine bottles with labels on them
More early bottle concepts.
three glass bottles with different designs on them
Early Bottle concept.
four different types of font and numbers with the same type on each letter, all in black
Brand ID Exploration
the logo for aga've product of france
Early Concepts
a bottle of aga - vie perfume on a white background
AGA•VIE - Esprit D'Agave (back of bottle)
a bottle of perfume sitting on top of a white table
AGA•VIE - Esprit D'Agave (front of bottle)