Here is a detailed infographic from Invesp on how to test landing pages, including the difference between A/B testing and Multivariate testing, important landing page elements, landing page testing mistakes and lot more.
Landing Page Optimization: What You Should Be Testing and Why Infographic is one of the best Infographics created in the Business, Marketing, Technology category. Check out Landing Page Optimization: What You Should Be Testing and Why now!
It’s fairly important to determine the ROI (return on investment) for all aspects of your business. It’s possible you haven’t considered the implications of how this applies to your overall website design.