When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.

STRATEGY & BUSINESS

120 Pins
 1y
Collection by
National Gallery of Canada — AREA 17

Art Strategy

1 Pin
the differences between business-to-business and consumer decisions are not cut-and-dried. True, B2B sellers need to optimize prices, meet specifications, comply with regulations, and follow ethical practices. Procurement teams rigorously evaluate vendors and run total cost-of-ownership models to ensure that rational, quantifiable criteria around price and performance shape their analyses.But today meeting those criteria is table stakes.

B2B

1 Pin
These are all of the ways that Facebook can target you X_X and they're probably not including all of them here
Rimmel's campaign with non-paid micro-influencers "drove a 44 percent higher sales lift among the two products and a 69 percent higher sales lift for all Rimmel eyeliners and mascaras, demonstrating a larger halo effect." It also resulted in more sentiment conversation to understand brand perception. I have mixed feelings about paying people in products for brand exposure, but think it's worth thinking outside the box of traditional influencers.
Did Facebook’s faulty data push news publishers to make terrible decisions on video? » Nieman Journalism Lab

ADVERTISING

59 Pins
US // Gen Z & Milllennial stats about stories, platform usage, etc. "1 in 4 Gen Z andMillennials actively seek videos of products and services they are considering buying."
The Singles Economy is growing, and brands need to tailor their approach and offerings to reflect changed attitudes and expressions of singleness.   Interesting fact: "One in three single people, 35 per cent, do at least as much socialising online as they do in person."

GENERATIONS

15 Pins
Buy Me Once is a site started to discourage throw-away culture and planned obsolescence. They feature manufacturers that guarantee product quality and longevity, and even have a page for people to share their frustrations about things breaking.
why businesses should have rewards programs
Le Tote: unlimited clothing rentals. Found via https://thebillfold.com/le-tote-broke-my-clothing-crush-db593c9a2773#.abcshs26u

RETAIL

23 Pins
Millennials, Report, Snapchat, Traditional, Person