Brand: Nike air max Source type: direct Attribute: credibility They use this source because everyone is very familiar with nikes and their quality. They are trying to say that nikes will help with training, running, or everyday use.
AIAIAI Headphones: Sexy Vice Magazine Ad This ad uses sex appeal to get the viewer engaged. It is only a pair of headphones but in the overall glance at it it looks like the female body. This ad appeals to men.