ELXR Juice Lab is a cold-pressed juice company from Toronto which boasts a beautifully modern brand and packaging design created by the Jackson Wynne Branding Design Studio. Just as their name suggests, they are a juice laboratory!
The packaging is a designed to be a sculptural, beautiful and functional. By using the packaging, the packaging shapes into a different forms. The shapes geometrical shapes live through the product and creates a whole new consumer experience.