Benetton : This advertisement incorporates twelve test-tubes filled with blood samples. Each tube is labelled with a Christian name, including the names Yasser, Margaret, Nelson and names shared with other world leaders. This formed part of the Benetton autumn/winter campaign 1990.
Babies were included in shock advertisements for the Benetton campaign against aids. This image of a baby with an umbilical cord connected was also used to sell clothing for Benetton. This image was in billboards in America. However, the image was banned in Italy and Great Britain.