Annalect

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We're just as passionate about design as we are about technology and data. We look for inspiration everywhere and hope that some of our work inspires you.
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Twitter say 47 percent of people have bought an item based on an influencer's recommendation. Photo Illustration: Yuliya Kim; Sources: Twitter New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by Twitter and analytics firm Annalect, around 40 percent of respondents said they've purchased an item online after seeing it used by an influencer on Instagram…

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names.

Advertising is far from the only industry that has struggled with issues of sexist behavior and gender bias through the years. But in interviews with more than a dozen women, mostly executives, who work in advertising, many said they found it hard to believe how much their particular business still remained a white man’s world.

Women now make up nearly half the advertising industry, yet it remains rife with sexist behavior, gender bias and pressure to be one of the guys.

Procter & Gamble has awarded Omnicom the bulk of its multibillion-dollar media buying and planning business in its first major North American buying shift in nearly two decades.

Procter & Gamble has awarded Omnicom the bulk of its multibillion-dollar media buying and planning business in its first major North American buying shift in nearly two decades.

In honor of our host city and keeping true to Austin’s motto, “Keep Austin Weird,” the BIZARRE BAZAAR will showcase how brands and partners are “hacking the future” to create a culture of readiness and anticipation for what’s to come.

In honor of our host city and keeping true to Austin’s motto, “Keep Austin Weird,” the BIZARRE BAZAAR will showcase how brands and partners are “hacking the future” to create a culture of readiness and anticipation for what’s to come.

Discover how healthcare data technology like electronic health records, data-sharing systems and encryption has been breathing new life into the industry.

Discover how healthcare data technology like electronic health records, data-sharing systems and encryption has been breathing new life into the industry.

Meet the trailblazers for women in ad tech as well as their stories, the challenges they face and how they have learned to adjust to a male-centered culture.

Meet the trailblazers for women in ad tech as well as their stories, the challenges they face and how they have learned to adjust to a male-centered culture.

Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off.

What’s Next for Programmatic Media Buying?

Millennials dominate the movie-going scene, as the largest frequent movie-goer cohort.

Annalect Research: Now Showing: Millennials’ Movie-Going Experience

Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats.

Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats.

Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix.

Why Email Marketing Came Back from the Dead - Annalect

Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime.

Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime

LinkedIn research reveals that brand posts fail to capture clicks by a large margin compared to posts by employees, especially ones with an authentic voice.

Study Reveals Secret to Improving Brands’ CTR on LinkedIn: Stop Posting

FacebookTwitterLinkedInPrintEmail Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams and experience levels. You can expect to learn about passions inside and outside of our office walls.

Our Employee Spotlight series is designed to provide a deeper look into our talent here at Annalect across all different roles, teams and experience levels.

As the digital revolution continues to shake up industries, healthcare is no exception.

Annalect Research: Big Data Gets Healthy