keep fresh stay rad - Erik Marinovich is a San Francisco based lettering artist and a cofounder of Friends of Type, and he cofounded Title Case, a lettering and design studio, with fellow lettering artist, Jessica Hische.
- This Logo is a really cool twist on fresh fruit, I think its super clever, and it's very hard to be successful scrunching text like this but it works here! - Delicious Fruit & Vegetable Logo Designs for Inspiration
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Alternate Idea - Something I just whipped up in illustrator. Its simple and tells the audience what things Forbidden Fruit sells. I was still working with the sans serif contemporary fonts with my first logo ideas. I really liked the idea of having a type dominant ad series.
Fruit Hive logo This design is strategic to it's presentation using the fruit to form a hive. Also, keeping rendering of the fruit simple and colorful makes the design easier to transfer to multiple items.