I love how geometric and straight it is. The designer did a great job making it simple and yet still easy to read the word WAVE. The fact that the A and the V tie into each other is eye catching because it takes a second to catch on what it is.
Here is another example of a simple stylization of a logotype. The "A" in Water has a water droplet replacing one of the stems from the letter. A good modern logotype who's symbolism is easily identified.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
I really like this simple typography, because although it has a lot of white space it conveys colors and an object very typical to London. When I think of London I think of red and I think of the two story buses. This is a great use of type and color!
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.