How do you feel today? Sad or Happy? Tired or Flirty? Take Away cup lets you customize your face and mood on your cup by moving the cup sleeve. A fun way to express your emotions, while taking in your favorite beverage from Gawatt Coffee Shop. Designed by Backbone Branding, the cleaver use of printing, makes the consumer interact with their cup and is a perfect re-useable cup that you can use over and over.