It is difficult to sum up exactly what Rolex is. In addition to being one of the most widely known names in luxury, it is a historic watch maker, success story of modern industrialization, social (and arguably actual) currency, and vertically integrated empire that guards its secrets closely.
One of the most distinctive sport watches in the world is the Rolex GMT-Master II with the red and blue bezel which is often affectionately referred to as the "Pepsi bezel" in reference to the soft drink producer's long standing color theme. Of course, in the mid 1950s when Rolex was designing and first released the original GMT-Master the theme of their first aviation watch was not cola.
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As part of IWC's ongoing collaboration with the heirs of Antoine de Saint-Exupery, it has just released a new watch - the Double Chronograph Edition called "Le Petit Prince".
The new look of the Rolex Submariner has a subtle yet significant redesign that is expertly depicted in this article and video.
Watch Insider has just released its top 10 Men's dress watches list, including some new models and classic favorites that fit any man's style.
Don't be confused, Rolex watches are not just for men! As a jewel of fashion, a Rolex can also be very feminine, especially with some that boast rose gold and precious stones.
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