DOMINANCE: as it is a McDonalds advertisement, this poster has great emphasis on the BIG MAC which is what McDonalds is renowned for. The photo background is plain, thus nothing else but this burger stands out, which shows the audience that this is the burgers birthday.
I really like this ad. It gives its exact point right from when u see the animal and then the Tide logo. I really like what they did here. Also the stripes/spots of each animal are laying on the ground as if they lost them. Well done