Books


Books

  • 22 Pins

Made to Stick: Why Some Ideas Survive and Others Die

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The elements of user experience

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Seductive interaction design

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Startup by Jessica Livingston

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Blink by Malcolm Gladwell

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Reality Check by Guy Kawasaki

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The Four Steps to Epiphany: Successful Strategies for Products that Win by Steven Gary Blank

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Founders at Work: Stories of Startups' Early Days by Jessica Livingston

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed by Dave Wooldridge and Michael Schneider

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iPhone & iPad Apps Marketing by Jeffrey Hughes

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The Back of the Napkin: solving problems and selling ideas with pictures

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With tools like that we can access this book, you can climb some stairs and save many thousands or even millions of dollars.

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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith

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The Grand Design

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The Elegant Universe, by Brian Greene

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Book Description
 Publication Date: May 13, 2008
 In this irreverent and illuminating book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, change, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious cases, when in actuality they are more profoundly influenced by chance.
 
 The rise and fall of your favorite movie star of the most reviled CEO--in fact, of all our destinies--reflects as much as planning and innate abilities. Even the legendary Roger Maris, who beat Babe Ruth's single-season home run record, was in all likelihood not great but just lucky. And it might be shocking to realize that you are twice as likely to be killed in a car accident on your way to buying a lottery ticket than you are to win the lottery.
 
 How could it have happened that a wine was given five out of five stars, the highest rating, in one journal and in another it was called the worst wine of the decade? Mlodinow vividly demonstrates how wine ratings, school grades, political polls, and many other things in daily life are less reliable than we believe. By showing us the true nature of change and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives fresh insight into what is really meaningful and how we can make decisions based on a deeper truth.

Book Description  Publication Date: May 13, 2008  In this irreverent and illuminating book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, change, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious cases, when in actuality they are more profoundly influenced by chance.    The rise and fall of your favorite movie star of the most reviled CEO--in fact, of all our destinies--reflects as much as planning and innate abilities. Even the legendary Roger Maris, who beat Babe Ruth's single-season home run record, was in all likelihood not great but just lucky. And it might be shocking to realize that you are twice as likely to be killed in a car accident on your way to buying a lottery ticket than you are to win the lottery.    How could it have happened that a wine was given five out of five stars, the highest rating, in one journal and in another it was called the worst wine of the decade? Mlodinow vividly demonstrates how wine ratings, school grades, political polls, and many other things in daily life are less reliable than we believe. By showing us the true nature of change and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives fresh insight into what is really meaningful and how we can make decisions based on a deeper truth.

Book Description Publication Date: May 13, 2008 In this irreverent and illuminating book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, change, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious cases, when in actuality they are more profoundly influenced by chance. The rise and fall of your favorite movie star of the most reviled CEO--in fact, of all our destinies--reflects as much as planning and innate abilities. Even the legendary Roger Maris, who beat Babe Ruth's single-season home run record, was in all likelihood not great but just lucky. And it might be shocking to realize that you are twice as likely to be killed in a car accident on your way to buying a lottery ticket than you are to win the lottery. How could it have happened that a wine was given five out of five stars, the highest rating, in one journal and in another it was called the worst wine of the decade? Mlodinow vividly demonstrates how wine ratings, school grades, political polls, and many other things in daily life are less reliable than we believe. By showing us the true nature of change and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives fresh insight into what is really meaningful and how we can make decisions based on a deeper truth.

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2. Blue Ocean Strategy by W. Chan Kim (*)

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Design Is How It Works: How the Smartest Companies Turn Products into Icons

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Must read book for startup!

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The Lean Startup

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The Start-Up of You

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