Does marketing automation work? It’s a question plenty of small businesses are asking as they look to get more bang for their buck from their marketing campaigns. So we set about finding out. Our research is neatly displayed in the infographic. As you will see, the case for marketing automation is pretty darn compelling.
Marketing automation is a type of software that assists marketing departments and businesses with repetitive tasks. It helps generate, nurture, and acquire leads, and drives sales. For example, marketing automation can be used to make your e-mail marketing much more efficient. Here are seven intriguing (and possibly surprising) facts that illustrate the success of adopting marketing automation technology to your business.