IBM Brand Bible  IBM rebrand process book and brand instruction guide

IBM Brand Bible

Facebook Brand Guidelines

Facebook Brand Guidelines

Facebook Brand, Brand Manual, Brand Guidelines, Brand Book, Corporate Branding, Brand Identity, Logo Design, Digital Strategy, Branding

VMware Brand Guidelines

VMware Brand Guidelines

Brand Guidelines, Design Guidelines, Brand Style Guide, Brand Book, Style Guides, Brand Identity, Corporate Design, Geometric Shapes, Brand Design

Evernote Brand Identity

Evernote Brand Identity

Book Design Layout, Design Layouts, Brand Guidelines, Brand Book, Evernote, Brand Identity, Layout Design, Corporate Identity

Usat online brand gl 2 2013

Usat online brand gl 2 2013

Apple Brand Guidelines

Apple Brand Guidelines

Apple identity guidelines channel affiliates and third parties by i heart brand via slideshare

Commonwealth Foundation Brand Guidelines

Commonwealth Foundation Brand Guidelines

Brand Guidelines, Commonwealth, Foundation, Envelope, Bae, Design, Identity Branding, Triangles, Federal

Lloyd's Brand manual  Brand manual, Identity Guideline, press kit, media pack

Lloyd's Brand manual

Lloyd's Brand manual Brand manual, Identity Guideline, press kit, media pack

Aia brandbook preview

Aia brandbook preview

Web Design, Brand Guidelines, Design Web, Site Design, Design Websites, Website Designs

Identity Logo Basics 050414  NYU Visual Identity and guidelines for its use.

Identity Logo Basics 050414

NYU Identity: Language Guide

NYU Identity: Language Guide

Design Guidelines, Brand Guidelines, York University, Brand Identity, Language, Platform, Speech And Language, Heel Boot, Corporate Identity

When some people think “bible,” they think rulebook. Others think of it as a book of inspiration. Most people who read it tend to find a little of both. Imagine these two modes—rules and inspiration—separated into two different books. That’s what most organizations do when they want to document their brand. Brand guidelines contain the dos and don’ts of a brand. Brand bibles capture its spirit and promise.

When some people think “bible,” they think rulebook. Others think of it as a book of inspiration. Most people who read it tend to find a little of both. Imagine these two modes—rules and inspiration—separated into two different books. That’s what most organizations do when they want to document their brand. Brand guidelines contain the dos and don’ts of a brand. Brand bibles capture its spirit and promise.

Times change. People change. And the identities of some organizations—although not all—change right along with them. When developing a graphic identity, consider the lifecycle of the mark. Don’t let it paralyze decision making or push you toward solutions that may prove to be too conservative, but ask: Is this a mark the client could live with for the next fifty years?

Peopledesign helps companies find strategic focus, align teams and tools, and inspire people to act.

Creating and following application rules are essential for ensuring program consistency. And creating application specifications allows for it to be done by more than one person. If identity specs are written clearly and designed well, and if they are presented positively and enthusiastically, most partners will see them as a burden lifted rather than a new one added. Program specs should define the rules, but with enough latitude for experimentation.

Creating and following application rules are essential for ensuring program consistency. And creating application specifications allows for it to be done by more than one person. If identity specs are written clearly and designed well, and if they are presented positively and enthusiastically, most partners will see them as a burden lifted rather than a new one added. Program specs should define the rules, but with enough latitude for experimentation.

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