This is a very minimalist visual design, and I think that it works really well. The design is put onto a variety of material, from leaflets and brochures to working websites. The logo cut out is my favourite as I think that this works really well.
"At first we found the appropriate brandname. After that the logo appeared. And met lots of different dots. The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks..."