Fromm pet food. This is great quality, all natural pet food you can feel great about feeding. My dog eats the Fromm Gold, and my cat eats the Duck a la Veg. You can also mix it up to give your pets more variety without worrying about upsetting their tummies.
A friend at work introduced Better Oats to me, and they are so awesome. My husband is eating oatmeal with flax seed now! And, the coolest part is the very minimal packaging (you might miss it if you're not looking carefully at the store) and the paper pouch that doubles as a water measurer. Love it!