Candidate Experience Marketing
Interesting news and infographics on candidate experience.
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Quite bizarre really that marketers don’t seem to realise that big brands get a LOT of candidates apply to their company jobs yet around 98% of them get a no. A rejection. A negative response. OK, candidates know there is a high chance this will be the case, but it’s still a lot of negative brand experiences that as a marketer I would probably want to think about..
"De belangrijkste valkuil: niet inspelen op het fenomeen onlinebeoordelingen. Dan zijn je concurrenten je namelijk voor. „Nu is het een trend die vooral zichtbaar is in de dienstensector, de horeca en bepaalde zakenberoepen. Maar dit komt straks overal voor. Dat zal ervoor zorgen dat je reputatie een cruciaal onderdeel wordt van de vraag wat voor werk je kunt krijgen.”
One of the more recent talent acquisition innovations, driven by a shrinking talent pool overall and shortages in critical talent segments, is the idea of candidate relationship management or “CRM.” What its same-acronym counterpart (customer relationship management) aims to accomplish with customers, candidate relationship management aims to accomplish with candidates. CRM is about establishing a “never-ending” connection with individuals who are potential employees
Candidates are in control! - The Next Frontier in Talent Acquisition Is Marketing. “the consumerization of the candidate experience.”
Whether or not I get the job, I’m going to tell my friends and colleagues about you. If you treat me with respect and manage the process well, I’ll be your advocate. If you don’t, well, I might rant on social media. But regardless, a good experience can be the difference between winning me and driving me away. Don’t underestimate your role in ensuring that I have a good interaction with your company. Follow some of these tips* and you’ll be well on your way.
“Now we reject candidates via email and invite them to call for feedback. It’s a win-win: it gives them time to digest, it makes the conversation more productive, and that in turn makes them feel more positive toward Airbnb. We also give them a coupon if they get past a certain stage in the process, to thank them for the time they spent with us.”