I like how they used the tip of the pencil to recreate the shape of a mountain. This provides a new perspective. Using the pencil to recreate a scene that relates to the Swiss brand (i. the Swiss Alps).
This is a poster for the musical singing in the rain. The main poster colour scheme is a range of blues. when we think of blue we think of cold as it is a cold colour and i think this works well for the singing in the rain poster.