Catherine Kaputa

Catherine Kaputa

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New York City, NY  ·  Catherine Kaputa is a personal brand strategist, speaker, coach, and author of You Are a Brand!, The Female Brand, and Breakthrough Branding.
Catherine Kaputa
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My new book, Women Who Brand: How Successful Women Promote Themselves and Get Ahead" will be out in the fall of 2014.  Here are some quotes from the book.

My new book, Women Who Brand: How Successful Women Promote Themselves and Get Ahead" will be out in the fall of Here are some quotes from the book.

It's your job to communicate your value, not other people's jobs to figure it out. Women too often rely on their work to speak for itself, but it's not enough. It's important to own your value.

It's your job to communicate your value, not other people's jobs to figure it out. Women too often rely on their work to speak for itself, but it's not enough.

Men run in packs and women should too. Men tend to have a network that's big and women tend to have a network that's narrow and deep. But a big network trumps a small one.

Men tend to have a network that's big and women tend to have a network that's narrow and deep. But a big network trumps a small one.

If you don't brand yourself, other people will. And I can guarantee you they won't brand you in the way you want to be branded.

And I can guarantee you they won't brand you in the way you want to be branded.

"Pimp" my brand means getting others to pass along your online content.

"Pimp" my brand means getting others to pass along your online content.

Brand entrepreneur, a small business owner who thinks in terms of building a business brand and personal brand in tandem.

Brand entrepreneur, a small business owner who thinks in terms of building a business brand and personal brand in tandem.

Think Outside-In. What reaction do you want to get from others and what do you have to do to get that reaction.

Think Outside-In. What reaction do you want to get from others and what do you have to do to get that reaction.

if you say it, it's bragging. If other say it, it's an expert opinion.

Word of mouth is a way we market. By selling top of the line cattle, our clients are more prone to telling their friends about our operation and what we have to offer. Word of mouth is said to be one of the best marketing schemes out there.

Men run in packs, women should too.

Men run in packs, women should too.

It's your job to make your accomplishment known, not your boss's job to discover them.

Cheers to the nights that turned into mornings, friends that turned into family, dreams that turned into reality and 'likes' that turned into 'love' !