Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes.
This is how casual blog visitors become leads, and the more options you provide for a visitor to become a lead — keeping in mind that every person is at a different position in the marketing funnel — the more opportunities you have to convert them to customers and eventually raving, loyal fans.
Developing A 360-Degree Digital Marketing Strategy - #infographic