2013 Cause Marketing Campaigns
Examples of companies that care and cause partner that enhance their efforts.
This holiday season, look bad while you do good. Tipsy Elves will donate $2 to Stand Up To Cancer for every sweater sold on Tipsyelves.com from November 15 – December 31, 2013.* Once you've got your sweater, pledge to wear it a select number of days in December or throw an Ugly Sweater Party to raise even more funds for SU2C's groundbreaking cancer research.
Starting on Giving Tuesday and through the end of December, PayPal is encouraging donors to 'Stamp Out Checks' by making their holiday charitable donations through the online payment processor. PayPal will donate $5.52 (the cost of 12 stamps) to one of thousands of certified charities with a $25 online donation up to $30,000.
Between #GivingTuesday and New Year's Eve, The Home Depot Foundation is inviting people to share their support for veterans by tweeting using #TeamDepot. For each #TeamDepot tweet, The Home Depot Foundation will donate $1 to Operation Homefront, up to $100,000.
This year Microsoft YouthSpark, which supports nonprofits that provide education, employment, and entrepreneurship opportunities for young people, will be matching donations made to via GlobalGiving for 24 hours starting at 9am PST on December 3rd. In addition, Microsoft Stores will donate a $25 gift card with every purchase on #GivingTuesday.
Post your “Pass the Glass” Vine to Twitter with #ShareWhatsGood. Then we’ll pass along a bottle of Welch’s® Sparkling – on top of the 100% Grape Juice we’re already donating – to every family helped by Family-to-Family, the nonprofit charity we’re proud to support.
Help raise funds for childhood cancer research and you'll receive a token of appreciation! In the spirit of sharing this holiday season, Hope On Wheels is asking fans to join in celebrating "HANDS-GIVING." During the months of November and December, Hope On Wheels will be sharing 300 of its iconic blue wristbands with those who make an online donation of $10 or more.
Boston-based E.B. Horn Jewelers has launched a holiday cause marketing campaign called Share Your Love. For every smooching photo tagged #EBHolidayKiss on Twitter, Instagram or the company's Facebook page, $10 will be donated to Boston Children's Hospital League up to $5,000. E.B. Horn will also be hiding mistletoe in various locations around Boston throughout the months of November and December.
After growing his infamous mane for over 11 years and using Head & Shoulders along the way, Polamalu participated in a ceremonial haircut yesterday during The "VFW Mane Event" at Heinz Field in Pittsburgh to bring awareness to VFW programs and services that work to alleviate veterans' struggles.
November is National Pancreatic Cancer Awareness Month and Pentel is pleased to announce products that directly contribute funding back to the Pancreatic Cancer Action Network. Pentel's violet EnerGel-X pens have been named the "Violet Pen of the Pancreatic Cancer Action Network" which is appropriate, since purple is the color of pancreatic cancer awareness.
Aflac, the number one provider of supplemental insurance in the United States, is once again teaming with Macy's to offer the 2013 Aflac Holiday Duck; an annual collector’s item that supports a very good cause. This marks the thirteenth year that Aflac and Macy's have sold the annual plush duck, with all of net proceeds going to support research and treatment of childhood cancer at facilities across the nation.
Tempur-Pedic® 2013 Hugs Back Campaign – During the month of November, Tempur-Pedic North America, LLC has committed to contribute $10 to the Pancreatic Cancer Action Network for every individual who tests a Tempur-Pedic® mattress at a participating authorized retailer up to a maximum donation of $250,000.
To recognize and celebrate the remarkable women among us, Pine-Sol is launching the 'When Life Gets Tough, Women Rise Above It' campaign, teaming up with actress and activist Rosie Perez. Now through January 31, 2014, women across America are encouraged to contribute their own stories of triumph to Pine-Sol's moving collection of stories by visiting WomenRiseAboveIt.com.
Beginning this November, Live Nation Entertainment will join with (RED)™ to raise money for the Global Fund to fight AIDS. Fans of concerts, sports, theatre and family events can show their support by adding a $5.00 contribution to their Ticketmaster.com and LiveNation.com ticket purchases for six weeks, from November 4th through December 15th of this year.
Gallo Family Vineyards announces the fourth annual Every Cork Counts™ campaign to help raise $100,000 to support the efforts of the Meals On Wheels Association of America. With 8.8 million seniors facing the threat of hunger today, the program offers Americans a simple way to make a difference during the holidays.
Bell and True Patriot Love are matching funds for the program. Starting this year and through 2016, the Bell True Patriot Love Fund will distribute $250,000 annually in grants of $5,000 to $25,000. It will support programs delivered through Military Family Resource Centres (MFRCs) that focus on improving access to mental health care on Canadian Forces Bases across the country, often in remote locations.
On The Border will extend its giving with a give-back event on Veterans Day at participating locations benefiting CARRY THE LOAD, a non-profit organization that is restoring the meaning of Memorial Day by assisting and honoring our fallen heroes, veterans, active duty military, firefighters, law enforcement and rescue personnel, and their families. OTB will donate 15 percent of all eligible sales on Veterans Day from guests who bring in a give-back flyer
Today, Macy's announced a new commitment to giving back this winter through its "Buy 1 & We'll Give 1" effort. From Oct. 29 through Nov. 2, Macy's will donate one coat, up to 30,000 coats, to anti-poverty organization Clothes4SoulsTM, for every coat purchased in the men's, women's, juniors' and children's outerwear departments in Macy's stores and on macys.com.
Smith Brothers has issued a challenge to the city of Boston to rename itself "Beardston" for the duration of the 2013 World Series. Playing off the resemblance between the bearded Red Sox and the original Smith Brothers, the brand will donate 25% of profits during the World Series to the Jimmy Fund benefitting Boston's world-renowned Dana-Farber Cancer Institute.
The SOS “Desks for a Difference” cause campaign will launch this November during National Orphan Awareness Month and continue throughout 2014. SOS Children’s Villages invites companies to participate in a variety of employee engagement activities to support orphaned and abandoned children worldwide.