The pink Emotion Kayak is available for consumers to purchase for their own use in the Lifetime Store Online for $550 with $25 of each sale donated to Casting for Recovery®. In addition, Emotion Kayaks, which are manufactured by Lifetime Products, Inc, also has donated several special edition kayaks for Casting for Recovery® participants to utilize during their therapeutic fly fishing retreats.
Since 2009, eegee's has been coloring their signature lemon eegee "pink" during the month of October as part of breast cancer awareness month. A portion of the proceeds from each sale is then donated to a local cancer research center.
On October 12th or 13th 2013, Trek Bicycle retailers around the United States will host the 6th annual Trek Women Breast Cancer Awareness ride. Featuring 10- and 25-mile family-friendly group rides, the event donates registration fees directly to The Breast Cancer Research Foundation. With one in every eight women in the US getting breast cancer in her lifetime, most people have a close friend or family member affected by the disease.
Lady Foot Locker's nationwide fleet of stores and e-commerce site (www.ladyfootlocker.com), are offering customers the exclusive Pink Sass collection, inspired by the ribbon of hope, with a portion of sales donated to the American Cancer Society.