Does social business work, or is it just the latest marketing buzzword? "Social business isn't some hot new fad that will be over in an Internet minute," says Ed Brill, in his new book Opting In (forward by Marcia Conner). Whether you are a product or brand manager, marketer, customer satisfaction expert, strategist, HR executive, IT manager, or CFO, this book will help you understand how you and your organization can be more successful through becoming a social business.
