The color choice really gives that safety factor for moms to really be comforted towards buying. But I'm not sure the dot at the end of the logo is necessary. I think it would make it more clean if it was off the package and milk stood alone.
Carlsberg Copenhagen, targeted at consumers that are very design savvy. The beer, brand and design have all been developed by Carlsberg’s International Innovation Department in Copenhagen in collaboration with the Carlsberg Research Center.