Usain Bolt of Jamaica competes in the Men's 100 meter semifinal on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 2016 in Rio de Janeiro, Brazil. (Photo by Cameron Spencer/Getty Images) Photo: Cameron Spencer/Getty Images
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Some people in the fanbase like the new logo while plenty of others find it repulsive. So, what led to this change and what is the story behind this particular logo? It's quite long and quite secretive. But there is a truth to be found.