As a teacher, this brings back many memories... A few months ago, when we were making a father's day card, and I told the children to draw pictures of what their dads like. And, inevitably, one of my students yelled out, "MY DAD LIKES CERVEZA, CAN I DRAW THAT?" No, honey, let's draw soda instead.
The Psychology of Advertising-- "What you call 'love' was invented by guys like me in order to sell nylons"-- Don Draper, Mad Men. A topic related to the above is the work of Edward Bernays, and his work in public relations, which linked his uncle Sigmund Freud's work in psychoanalysis to commerce: linking whatever people's deepest desires are to particular commodities.
15 Katharine Hepburn Quotes Every Woman Should Live By