Intersections, A Wooden Cube Art Installation That Explores Boundaries Through Patterns of Light and Shadow. This is a great use of light and space. The cube itself is beautiful but the patterns it throws across the room are incredible in their own right. It's a sculpture and a wall piece in one. I love its simplicity.
By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.