I've found that simplicity is often key when it comes to designing. This design in particular uses just three colors and a clear font to convey the message. Plus, the designer found a clever way to incorporate a and an in one image. Bravo, designer.
Words as images
Words as images. I completed a similar -- though not nearly as awesome -- project in a typography class at KCAI. It's one of those projects that in it's simplicity reveals the complexity of how our brains relate images and text and space. So cool.
gregmelander: SWISS DESIGN Here is a mock up I found of what the iPhone lock screen could look like if it were done in a Swiss type style. It would look so much better, even closer to the Windows Phone 7 “Metro” design style. by dezignerdrugs
One of the best marketing campaigns. When an ad gets your attention, even for a second, it will linger in your mind for the day, maybe even longer. That's when you know your campaign is succesful - it's all about making people remember your message, an