I love this lettering idea. This would be brilliant to have on my contents page. Because i think the conents page looks better when it doesnt involve too many colours, to have the contents title in black and white could be really attractive and eyecatching.
This connection based on a very clever and tiny adjustment. Ho wis it easy to move the two (O)s a bit down??!!! but you have to be think a bit further to get that clever connection. The link is between the red bus and the LONDON word. We also can notice that the designer duplicated the word LONDON to get that feeling about the double decker bus.
I like the idea behind this whole thing. When you read a story it plays with your imagination and does in fact make you dream about what is going on. With this said, using the pages from a novel to spell 'Dream' is just great.