The defined style for makeup in the 1940's was glamor! A full luscious mouth and more prominent eyebrows, getting away from the pencil thin look of the 1930s. Eye makeup was kept to the minimum with very little shadow. Mascara was the main accessory. Topped off with long hair,either let down or in a stylish Up-do. The Big names in makeup were Max Factor, Helena Rubinstein and Elizabeth Arden.