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"One of the most pressing needs for companies today is not so much getting customers to shell out their hard-earned for products or services, it’s to get people to care enough so they’ll take notice of you, recommend your brand and share your content with their friends." - Replace White Noise With Respect; 5/7/2012

If you wanna be my brand!

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E-mails sent by a real person are more likely to be clicked on than emails sent from just a company name. Another thing to watch out for is the length of your subject line. Does it get cut off? Keep your subject lines as brief as possible -- a good rule of thumb is 50 characters or fewer. You want as much of it as possible to display in the email pane 13 Things to Check Before Hitting Send

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