Business Tips for Small Business Owners
Running a small business isn't easy! You'll find some great tips here to help you achieve success.
Your fitness business website is the hub of all your information and offerings. You want to direct all your prospective customers to the website so that they can get more information about your fitness business or buy your fitness services. Think about your website as a business asset that will pay you in the long run.
Whether you’re new to digital marketing or have been doing email, social and online advertising for years, it’s nice to have an expert on your side. Meet with a dedicated marketing expert every month for the support you need to grow your business. Constant Contact offers three levels of paid marketing services. Click to learn more.
Podcasting is the hottest new frontier in marketing, but it’s not always the easiest to navigate. People start podcasts for a number of different reasons, often starting with passion and enthusiasm for a specific field or niche. If you’re considering starting a podcast or you need help growing your audience, we’re here to help by letting you know how to market a podcast.
We’ve talked with many successful female entrepreneurs and business owners over the years and have asked them to share their best business advice for women looking to start their own ventures. Here are their stories of overcoming challenges, breaking down walls, and what they wish someone would have told them when they were getting started.
Women are joining the small business industry in record numbers. In 1972, women-owned businesses only accounted for 4.6% of all business. Now? It’s around 42%. But if you’re looking to start your own small business, you may be wondering where to start and how to avoid the mistakes other women made along the way.
There are more than 12.9 million women-owned businesses in the United States. And that number is drastically rising each year. In light of Womens History Month and International Womens Day on March 8, 2021, we sought advice from the women behind a few of them. They shared their experience in finding your voice, staying true to yourself, realizing that you can't do it all, and so much more.
If one thing’s for certain, 2020 has been full of uncertainty. And even though you can’t predict the future, you can plan for the unknown. Now is the time to reassess, reorganize, and reimagine how your business works, and put a plan in place for whatever challenges come next. Click to learn more about preparing for uncertainty and other valuable lessons to take into 2021.
If there’s anything 2020 taught us, it’s to expect the unexpected. Take the time this year to assess the efficiency of the “normal” operations for your small business and become familiar with the resources available to you, should you need them. Click to learn more about how to prepare your business for uncertainty, as well as other key lessons to carry through this year.
Consumers *want* to shop small, especially since the pandemic hit. AKA Kitchen and The Concord Cheese Shop knew that — so they brought their brand to life online to tell their story. Click to learn how your small business can define (or refine) its brand story, as well as other key lessons to carry through this year.
“One email can go a long way.” A big lesson our customers learned this year? Taking advantage of customer data — such as their email list — helped them reach supporters even with shuttered doors and regulations. Click to learn how your small business can start to collect and take action on customer data, as well as other key lessons to carry through this year.
Communication is key. There are many ways for you to communicate with current and prospective customers but what’s most important is that you are communicating clearly and often. Click to learn tips to ensure you’re effectively staying in touch and top of mind this year, as well as other key lessons to carry through this year.
Whether you're selling products, teaching a class, or collecting donations — being online is crucial. Take it from our customers La Provence and Treat Cupcake Bar who pivoted their businesses online in 2020. Click to learn more about how to take your business online, as well as other key lessons to carry through this year.
Did you know having a strong brand identity can increase revenue by 23%? Your brand story is who you are and how your customers know you. For tips on how to build your brand with storytelling and other lessons our customers learned in 2020, check out our blog post.