Email Marketing Tip: Think about the big things you’re promoting this season. For some businesses it may be an annual holiday sale or event, or it could be a new line of products for the holidays. You can use a holiday announcement to get the word out early, and start the season off on the right foot.
If you’re using Constant Contact, you can keep track of registration by connecting a registration page with your event landing page. This allows you to stay organized during the holiday rush, and will ensure your guests add the event to their calendar early. You can even send your registrants event reminders to make sure they don’t forget.
Email Marketing Tip: Hosting a holiday party is the perfect way to thank employees and customers for their continued support all year long. After all, they are the backbone of your business and you want them to know just how much you care.
You want to make it as easy as possible for people to figure out where and when the event is taking place. This is why it’s so important to have a page for your event online. Create an event landing page that includes event specifics, directions, fun images, and an exciting description that will make people look forward to your event.
Email Marketing Tip: With a local deal, you can create a great offer, like a $25 for $50 voucher that customers and potential customers can purchase and redeem at a later date. This is a great way to generate new revenue during the holiday season, and can help bring new customers into your store.
Email Marketing Tip: Offer people multiple ways to connect with you this holiday season. In addition to traditional methods like phone or email, you can also encourage people to connect with you on social media.
Email Marketing Tip: The holidays are a great time to let people know that you appreciate their support. Saying thanks can humanize your business and help build the trust you need to build customer relationships.
Email Marketing Tip: Showcase some of the different products you offer with a holiday sample sale.
Email Marketing Tip: Keep customers up-to-date about any changes in your schedule throughout the holiday season. Customers will be thankful for the reminder, and will be more likely to fit you into their holiday shopping plans.
Email Marketing Tip: Giving Tuesday is a national day of giving, following the busy holiday shopping weekend. This year, Giving Tuesday is on December 2nd! If you’re a nonprofit, you can take advantage of this important day by running a fundraising campaign.
Email Marketing Tip: The holidays are a great time to make a more personal connection with the people who support your business. Share a story about how your family celebrates the holidays.
Coupons can be used in a variety of different ways throughout the holiday season. You can use them as the focus of your email, or add a coupon to your regularly scheduled email newsletter as an extra bonus for your readers.
Email Marketing Tip: Don’t forget to factor your last-minute email reminders into your holiday planning. You can come up with a list of last-minute gift ideas and promote them in the days leading up to the December holidays. Or help customers find last-minute decorations for their holiday parties.
Email Marketing Tip: A successful holiday season can help you end the year on a positive note, and can also set you up for success in the New Year. Don’t wait for the holidays to be over to start planning for next year. Look for opportunities to offer discounts and special offers to get people to schedule services or sign up for appointments in advance.
Email Marketing Tip: Put a holiday wrapping around some of your products and services to create special gift packages. You can create packages that are unique to your different audiences, and add value without adding a discount.
Email Marketing Tip: Coupons can be used in a variety of different ways throughout the holiday season. You can use them as the focus of your email, or add a coupon to your regularly scheduled email newsletter as an extra bonus for your readers.
Email Marketing Tip: With so many businesses vying for your customers’ attention during the holidays, you’ll need to come up with creative ideas to get your emails noticed. Boston-based burrito restaurant Boloco, uses humor to make a lasting impression, while also promoting their holiday special.
Help your customers find the perfect gift with a holiday gift guide. You can send a general mailing to your entire list, or create separate lists for different audiences and come up with different gift ideas for all of your different audiences (gifts for moms, gifts for your husband, gifts for your grandkids, etc).
Email Marketing Tip: One of the best ways to celebrate the holidays is to reflect on all that you’ve accomplished in the previous year. As a small business, you share a special connection with your customers and they’ll be happy to hear about all of your success. Use the holidays to say thanks to your loyal customers and give them something to look forward to in the New Year.
Email Marketing Tip: Add some personality to your holiday emails with a special holiday video. You can use video to go behind the scenes and let people know how you’re preparing for the holiday season. You can also showcase your employees or just use the video to say thanks for a great year.
Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts for helping you spread the word about the event.
Email Marketing Tip: Celebrate the “Season of Giving” by supporting one of your favorite organizations. You can donate a portion of your sales, or come up with different ways that encourage people to interact with your business and donate.
Email Marketing Tip: If you don’t have a lot going on during the holidays but have big plans for 2015, you can use the holidays to promote your upcoming activities. Use online registration to make it easy for people to sign up in advance.
Email Marketing Tip: Black Friday isn’t just for the big-name retailers. As a small business, you can create a special Black Friday offer and take advantage of the rush around the holiday shopping weekend. This year Black Friday takes place on November 28!
Email Marketing Tip: Were there certain projects or achievements that really stood out for your business in 2014? For a nonprofit organization like Build it Green! NYC, showing their different successes allows them to tell their story and motivate supporters, donors, and volunteers.