Email Marketing Tip: Black Friday isn’t just for the big-name retailers. As a small business, you can create a special Black Friday offer and take advantage of the rush around the holiday shopping weekend. This year Black Friday takes place on November 28!
Email Marketing Tip: With so many businesses vying for your customers’ attention during the holidays, you’ll need to come up with creative ideas to get your emails noticed. Boston-based burrito restaurant Boloco, uses humor to make a lasting impression, while also promoting their holiday special.
If you’re using Constant Contact, you can keep track of registration by connecting a registration page with your event landing page. This allows you to stay organized during the holiday rush, and will ensure your guests add the event to their calendar early. You can even send your registrants event reminders to make sure they don’t forget.
Email Marketing Tip: One of the best ways to celebrate the holidays is to reflect on all that you’ve accomplished in the previous year. As a small business, you share a special connection with your customers and they’ll be happy to hear about all of your success. Use the holidays to say thanks to your loyal customers and give them something to look forward to in the New Year.
You want to make it as easy as possible for people to figure out where and when the event is taking place. This is why it’s so important to have a page for your event online. Create an event landing page that includes event specifics, directions, fun images, and an exciting description that will make people look forward to your event.
Email Marketing Tip: Think about the big things you’re promoting this season. For some businesses it may be an annual holiday sale or event, or it could be a new line of products for the holidays. You can use a holiday announcement to get the word out early, and start the season off on the right foot.
Email Marketing Tip: The holidays are a great time to let people know that you appreciate their support. Saying thanks can humanize your business and help build the trust you need to build customer relationships.
Email Marketing Tip: Giving Tuesday is a national day of giving, following the busy holiday shopping weekend. This year, Giving Tuesday is on December 2nd! If you’re a nonprofit, you can take advantage of this important day by running a fundraising campaign.
Email Marketing Tip: With a local deal, you can create a great offer, like a $25 for $50 voucher that customers and potential customers can purchase and redeem at a later date. This is a great way to generate new revenue during the holiday season, and can help bring new customers into your store.