How Tos - Social Media, Email Marketing and Small Business

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Social media and email marketing are highly effective ways to market your business, but it can be challenging to keep up with the changes to these tools. Use these resources to make the most of your online marketing.

Constant Contact
Social Media Best Practices
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Social Media Best Practices

Candy Vs. Apples - What Gets More Engagement?

Candy Vs. Apples - What Gets More Engagement?

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Social Media Lessons from the Wizard of Oz

In the case of Facebook, the two most popular tactics are (1) displaying a Facebook Like button or link on a website (93% use them, but only 46% rate them as effective), and (2) including a Like button or link to a Facebook Page in emails/newsletters (70% use, 35% rate effective).

The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

Social Media - Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...

As with Facebook, many of the most popular tactics for acquiring Twitter followers are not considered highly effective in producing quality audience members.  Those tactics include adding a Twitter button or link to a website (65% use them, 43% rate them effective) and incorporating a Twitter button or link in emails/newsletters (64% use, 32% rate effective).

The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

Social Media - Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...

Not Everyone Sees Every Post in Their News Feed

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

Story Bumping Helps the Shelf Life of Your Posts

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

The great thing about the new Facebook Insights is they show you exactly which posts are the most engaging, so you can model those types of ...

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

The best thing about this statistic is that it factors in how many people actually saw your post, so you get a true measure of engagement

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

How to Optimize Links for Better Facebook Results

How to Optimize Links for Better Facebook Results | Constant Contact

In an effort to compete as a "news discovery platform," the newest update to the Facebook News Feed Algorithm helps deliver more relevant news to users.

29 Powerful Tools for a Social Media Marketer - Blog About Infographics and Data Visualization - Cool Infographics

29 Powerful Tools for a Social Media Marketer — Cool Infographics

A Productive Day in the Life of a Social Media Marketer from Razor Social is a great use of an infographic design within a larger content strategy online. The larger piece is an article that lists out all 29 tools, with links and descriptions, but the infograp

7 Reasons Your LinkedIn Profile is a Hot Mess

7 Reasons Your LinkedIn Profile is a Hot Mess

In the age of personal brand marketing, it's just not okay to let your LinkedIn profile sit collecting Internet dust until you're ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. Here are seven reasons your LinkedIn profile might be coming across as a social media hot mess.

The Ultimate Social Media Tip Sheet

The Ultimate Social Media Tip Sheet - Heidi Cohen

Looking for the ultimate 2013 social media tip sheet? If so, here it is packed with 101 tactics to get your social media strategy on course to succeed.

How to improve your social media efforts in 10 minutes | Articles | Home

How to improve your social media efforts in 10 minutes - PR Daily

Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today. Do your clients drop these terms when discussing social media: “continual involvement,” “long-term benefit,” “let’s put a strategy in place”? I’m guessing you hear them often, probably to the point of distraction. The nature […]

How to Get Others to Do Your Social Media Marketing for Free

How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog

Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free

INFOGRAPHIC: Facebook Marketing Strategies, 2014

Adweek

Breaking News in Advertising, Media and Technology

Your #SocialMedia #Crisis Plan #infographic

5 Things You Must Have in Your Social Media Crisis Plan

Read the article: 5 Things You Must Have in Your Social Media Crisis Plan | Written by social media specialists from Socialbakers.

Let’s see how the schedule might look on Facebook:

How to Create a Social Media Posting Schedule | Constant Contact Blogs

Creating a social media posting schedule is the best way to stay on top of your social media marketing.Create yours in a few simple steps.

Facebook, Twitter, Instagram, Google+, Pinterest – Social Media Image Cheat Sheet 2014 [INFOGRAPHIC]

home | Mediabistro

What's the height and width of a Facebook cover photo? Do you know what size Twitter scales your profile picture down to? What's the dimensions of a shared image on [...]

Why it's Good Facebook Business Pages will Look Like Personal Profiles

Why it's Good Facebook Business Pages will Look Like Personal Profiles

The company says the new Facebook Business Page layout redesign is meant to "streamline" the look of these pages used by brands and small businesses.

Why your next event should have a Twitter wall.

home | Mediabistro

If you're planning an event - like a conference, a lecture or a networking session - you'll want to include a Twitter wall. Here's why. A Twitter wall displays tweets [...]

Do you have big-brand Facebook page envy?  Do you, as a small business owner, want your page to be popular and engaging?  It’s easier than y...

10 Big Brand Facebook Tactics Any Business Can Use

Do you have big-brand Facebook page envy? Do you, as a small business owner, want your page to be popular and engaging? It's easier than you think to emulate what Facebook's major players do. In this article, I'll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own. #1: Capitalize on Major Events and Holidays During the Sochi Olympics, Coca-Cola hosted a contest/series called #CokeGames. The gist of it was…

Color is important in creating a Facebook ad! More tips in this blog post from Social Media Examiner.

4 Ways to Improve Your Facebook Ads

Are you advertising on Facebook? Do you want to create better Facebook ads? In this article you'll discover four things to help you build a more effective Facebook ad. #1: Choose Color With Care It's long been accepted that the psychological associations that come with color--and how we process what we see--affect the power of an advertisement. Here's a quick guide to color: The use of color can make all the difference in how potential customers first respond to your advertisement. Use the…

Smile, You're on Social Media - the Constant Contact Facebook page is listed as one of the examples!

Smile, You’re on Social Media - ClickZ

Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life.

12 Examples of B2B Companies Managing Impactful Twitter Profiles - Constant Contact is on this list!

12 Examples of B2B Companies Managing Impactful Twitter Profiles

Explore this post to get a glimpse of what we think are twelve of the best B2B Twitter profiles on the web today.

15 Resources to Improve Your Organic Reach on Facebook

Facebook 101 | Constant Contact

Facebook. Even if you’re not one of the over one billion monthly active Facebook users, chances are you’ve heard of this enormous social network. As you

5 Essential Elements of a Useful Social Media Plan

How to Create a Social Media Plan

The key to building a useful social media plan lies in tying your actions to meeting your stated marketing and business objectives.

Little Known Ways To Sell On Instagram

Little Known Ways To Sell On Instagram

Instagram clearly isn’t set up for e-commerce transactions. Yet in spite of this, did you know there are many businesses and individuals who are successfully selling directly from the platform? This blog post will look at some of the little known ways people and businesses are currently using Instagram as their main source of revenue; that’s right, they’re selling directly on Instagram and making a living from it! Following is my list of little known ways to sell on Instagram! 1…

Should my team focus on potential impressions, or actual impressions?

Sprout Social: Social Media Management Solutions

Form real connections with those who love your brand through the power of Sprout Social. See our social media management software solutions in action. Try it free.

When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC]

home | Mediabistro

When is the best time to post on social media? It's the age-old question that requires quite a bit of experimentation on your part - after all, in this space [...]

Be consistent in your #socialmedia marketing to get great business results.

Email Marketing Software | Constant Contact

Be consistent in your #socialmedia marketing to get great business results.

6 Ways to Promote Your New Facebook Page

6 Ways to Promote Your New Facebook Page

You’ve set up a Facebook Page for your business — now what? It’s time to promote your Facebook Page. Here are 6 easy ways to help you do it.

Why should I use a hashtag for my event? As a marketing consultant, you are putting on all kinds of events to show your expertise and acquire new clients! It’s time to use hashtags to increase awareness and the visibility of your events.

How to Create a Hashtag to Build Engagement at Your Event | Constant Contact

Why should I use a hashtag for my event? As a marketing consultant, you are putting on all kinds of events to show your expertise and acquire new clients! It’s time to use hashtags to increase awareness and the visibility of your events.

A Simple Strategy for Finding New Customers on Social Media

A Simple Strategy for Finding New Customers on Social Media | Constant Contact

A lot of social media advice sounds something like this: start using social media, schedule your social posts ahead of time, have a consistent presence,

Infographic on demographics and user stats for #Twitter

The Britton blog - Britton Marketing & Design Group

Infographic on demographics and user stats for #Twitter

The best way to build an active and engaged audience on social media is to focus on the people who already know you best. By sharing content that’s relevant to them, and taking the time to interact and respond to any feedback you receive, you’ll be able to grow the size of your audience and build stronger relationships in the process.

A Simple Strategy for Finding New Customers on Social Media | Constant Contact

The best way to build an active and engaged audience on social media is to focus on the people who already know you best. By sharing content that’s relevant to them, and taking the time to interact and respond to any feedback you receive, you’ll be able to grow the size of your audience and build stronger relationships in the process.

Just getting started with social media and wondering which social media network is right for you business? Take our quiz to find out!

Quiz: Which Social Media Network is Right for Your Business? | Constant Contact

Just getting started with social media and wondering which social media network is right for you business? Take our quiz to find out!

11 Little Facebook Tips That Bring BIG Engagement Results

11 Little Facebook Tips That Bring BIG Engagement Results

Struggling to increase Facebook engagement? You need to make a few changes! Here's 11 Facebook tips that bring BIG engagement results.

30 Day Social Media Content Challenge

Not Sure What to Post on Social Media? Try This Social Media Challenge!

30 Day Social Media Content Challenge

Beginner’s Guide to Facebook Live

Beginner's Guide to Facebook Live | HostGator Blog

Beginner’s Guide to Facebook Live

Twitter Analytics Dashboard

Beginner's Guide to Twitter Analytics | HostGator Blog

Twitter Analytics Dashboard

10 Ways Social Media Marketing Can Help Grow Your Business

Social Media for Business - 10 Tips to Grow | Constant Contact

10 Ways Social Media Marketing Can Help Grow Your Business

Create a unique YouTube channel that entertains and informs your watchers. Get your camera ready. Start your YouTube journey now.

5 Ways to Achieve Social Media Stardom on YouTube | HostGator Blog

Create a unique YouTube channel that entertains and informs your watchers. Get your camera ready. Start your YouTube journey now.

7 Free Resources to Get Better Email Marketing Results

7 Free Resources to Get Better Email Marketing Results | Constant Contact

If you work for a small business, “marketer” is just one of the many hats you wear on a daily basis. You’re busy. And it’s tough to keep up with the

5 Ways to Achieve Social Media Stardom on Instagram

5 Ways to Achieve Social Media Stardom on Instagram | HostGator Blog

5 Ways to Achieve Social Media Stardom on Instagram

5 Tips to Creating an Unbeatable Facebook Ad Campaign

5 Simple Tips to Creating an Unbeatable Facebook Ads Campaign

5 Tips to Creating an Unbeatable Facebook Ad Campaign

3 Ways Social Media Can Help You Grow Your Business

3 Ways Social Media Can Help You Grow Your Business

Social media can help you grow your business, directly benefitting your bottom line. Learn the 3 ways to make this happen.

Webinar: How to Create a Social Media Strategy That Isn't a Waste of Time

Webinar: How to Create a Social Media Strategy That Isn't a Waste of Time

Beginner's Guide to Facebook Analytics | HostGator Blog

Facebook Net Likes Analytics

6 Ways to Promote Your New Facebook Page

6 Ways to Promote Your New Facebook Page

You’ve set up a Facebook Page for your business — now what? It’s time to promote your Facebook Page. Here are 6 easy ways to help you do it.

How to Increase Website Traffic Through Social Media

How to Increase Website Traffic Through Social Media

Are you struggling to increase website traffic through social media? Learn five ways you can get your social media channels to drive more visits.

10 Things to Do When Getting Started on Twitter

Getting Started on Twitter? Do These 10 Things First

10 Things to Do When Getting Started on Twitter

You’ve researched. You’ve launched your blog. You’ve written new content. And now, you’ve pressed “Publish” on your latest WordPress blog. Now what? Too many business …Read More ⟩

10 Important Steps to Take After Pressing "Publish"

You’ve researched. You’ve launched your blog. You’ve written new content. And now, you’ve pressed “Publish” on your latest WordPress blog. Now what? Too many business …Read More ⟩

Pinterest Marketing Strategies for Small Businesses

Pinterest Marketing Strategies for Course Creators — Isabelle Paquin | Pinterest Marketing for Business

Pinterest Marketing Strategies for Small Businesses

21 Time-Saving Pinterest Tools for Businesses and Marketers

21 Time-Saving Pinterest Tools for Business and Marketers

21 Time-Saving Pinterest Tools for Businesses and Marketers

What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at th

Not Sure What to Post on Social Media? Try This Social Media Challenge!

When you first get started on social media, deciding what to post might be the hardest part. Use these 30 ideas to hit the ground running.

How To Write Social Media Content People Actually Share

How To Write Social Media Content People Actually Share

Use social media to market your business? You need to create great content. Learn how to write social media content people actually share.

By thinking like a search engine marketer, you just might discover a powerful new marketing channel.

How to Turn Your Company's Pinterest Efforts Into a Lead-Generation Machine

By thinking like a search engine marketer, you just might discover a powerful new marketing channel.

We're teaming up with Facebook, Google, Square and the U.S. Small Business Administration for a great holiday webinar. Register for free today!

Marketing Wonderland

We're teaming up with Facebook, Google, Square and the U.S. Small Business Administration for a great holiday webinar. Register for free today!

What happens when the U.S. Small Business Administration Tech Coalition brings together Constant Contact, Facebook, Google, and Square? Find out on Nov. 1.

Join Us in a Marketing Wonderland on November 1st | Constant Contact

What happens when the U.S. Small Business Administration Tech Coalition brings together Constant Contact, Facebook, Google, and Square? Find out on Nov. 1.

Holiday Marketing Prep: 8 Tips for Email And Social Media

Holiday Marketing Prep: 8 Tips for Email And Social Media | Constant Contact

Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They

Constant ContactVoice: 6 Ways To Promote Your New Facebook Page

Constant Contact BrandVoice: 6 Ways To Promote Your New Facebook Page

Constant ContactVoice: 6 Ways To Promote Your New Facebook Page

The holidays are fast approaching but you still don’t have a plan? Not to worry! We have some last-minute holiday email marketing ideas that you can put into place just in time to capture those crucial end-of-year sales.

The holidays are fast approaching but you still don’t have a plan? Not to worry! We have some last-minute holiday email marketing ideas that you can put into place just in time to capture those crucial end-of-year sales.

QUIZ! Ever wonder what social networks your business should be on? Find out with this quiz.

Which Social Media Network is Right for Your Business?

QUIZ! Ever wonder what social networks your business should be on? Find out with this quiz.

Which social media network is right for your small business? Take this quick quiz and find out.

Which Social Media Network is Right for Your Business?

Which social media network is right for your small business? Take this quick quiz and find out.

3 Ways to Reach More Customers with Social Media this Holiday Season

3 Ways to Reach More Customers with Social Media this Holiday Season

Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals.

Running a photo challenge is a great way to come up with content ideas and boost engagement on your Instagram account. And while it takes some preparation, in a few easy steps you could launch of a challenge of your own.

How to Run an Instagram Photo Challenge | Constant Contact

Running a photo challenge is a great way to come up with content ideas and boost engagement on your Instagram account. And while it takes some preparation, in a few easy steps you could launch of a challenge of your own.

How to Measure Social Media Performance

How to Measure Social Media Performance

Learn how to measure the effectiveness of your social media strategy, optimize your approach, and see just how valuable it is for your business.

Welcome to our 30 Day Social Media Content Challenge! We’ve brainstormed a list of 30 content ideas for you to try on your different social media networks.Don’t worry. Most of these can be completed in a matter of minutes. We’ve also included helpful exam

Not Sure What to Post on Social Media? Try This Social Media Challenge!

Welcome to our 30 Day Social Media Content Challenge! We’ve brainstormed a list of 30 content ideas for you to try on your different social media networks.Don’t worry. Most of these can be completed in a matter of minutes. We’ve also included helpful exam

Running a photo challenge is a great way to come up with content ideas and boost engagement on your Instagram account. And while it takes some preparation, in a few easy steps you could launch of a challenge of your own.

How to Run an Instagram Photo Challenge | Constant Contact

Running a photo challenge is a great way to come up with content ideas and boost engagement on your Instagram account. And while it takes some preparation, in a few easy steps you could launch of a challenge of your own.

New to Instagram? Check this out: 10 Things You Need to Do When Getting Started on #Instagram

Getting Started on Instagram: 10 Things You Need to Do

New to Instagram? Check this out: 10 Things You Need to Do When Getting Started on #Instagram

Other Pins

Candy Vs. Apples - What Gets More Engagement?

Candy Vs. Apples - What Gets More Engagement?

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Social Media Lessons from the Wizard of Oz

In the case of Facebook, the two most popular tactics are (1) displaying a Facebook Like button or link on a website (93% use them, but only 46% rate them as effective), and (2) including a Like button or link to a Facebook Page in emails/newsletters (70% use, 35% rate effective).

The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

Social Media - Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...

As with Facebook, many of the most popular tactics for acquiring Twitter followers are not considered highly effective in producing quality audience members.  Those tactics include adding a Twitter button or link to a website (65% use them, 43% rate them effective) and incorporating a Twitter button or link in emails/newsletters (64% use, 32% rate effective).

The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

Social Media - Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...

Not Everyone Sees Every Post in Their News Feed

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

Story Bumping Helps the Shelf Life of Your Posts

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

The great thing about the new Facebook Insights is they show you exactly which posts are the most engaging, so you can model those types of ...

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

The best thing about this statistic is that it factors in how many people actually saw your post, so you get a true measure of engagement

Facebook News Feed Updates: How Marketers Should Respond to Story Bump

Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they've tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes…

How to Optimize Links for Better Facebook Results

How to Optimize Links for Better Facebook Results | Constant Contact

In an effort to compete as a "news discovery platform," the newest update to the Facebook News Feed Algorithm helps deliver more relevant news to users.

29 Powerful Tools for a Social Media Marketer - Blog About Infographics and Data Visualization - Cool Infographics

29 Powerful Tools for a Social Media Marketer — Cool Infographics

A Productive Day in the Life of a Social Media Marketer from Razor Social is a great use of an infographic design within a larger content strategy online. The larger piece is an article that lists out all 29 tools, with links and descriptions, but the infograp

7 Reasons Your LinkedIn Profile is a Hot Mess

7 Reasons Your LinkedIn Profile is a Hot Mess

In the age of personal brand marketing, it's just not okay to let your LinkedIn profile sit collecting Internet dust until you're ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. Here are seven reasons your LinkedIn profile might be coming across as a social media hot mess.

The Ultimate Social Media Tip Sheet

The Ultimate Social Media Tip Sheet - Heidi Cohen

Looking for the ultimate 2013 social media tip sheet? If so, here it is packed with 101 tactics to get your social media strategy on course to succeed.

How to improve your social media efforts in 10 minutes | Articles | Home

How to improve your social media efforts in 10 minutes - PR Daily

Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today. Do your clients drop these terms when discussing social media: “continual involvement,” “long-term benefit,” “let’s put a strategy in place”? I’m guessing you hear them often, probably to the point of distraction. The nature […]

How to Get Others to Do Your Social Media Marketing for Free

How to Get Others to Do Your Social Media Marketing for Free - Jeffbullas's Blog

Virality involves motivating people to share your content on their social networks. Here are 5 tips to get others to do your social media marketing for free

INFOGRAPHIC: Facebook Marketing Strategies, 2014

Adweek

Breaking News in Advertising, Media and Technology

Your #SocialMedia #Crisis Plan #infographic

5 Things You Must Have in Your Social Media Crisis Plan

Read the article: 5 Things You Must Have in Your Social Media Crisis Plan | Written by social media specialists from Socialbakers.