Week 4. This image is from Vogue June 1st, 2017. I think this advertisement by YSL uses color poorly. The color use in this ad is very dull, using black and white. Black and white can be very sophisticated, but here the products are lost and do not stand out. Advertisement: Saint laurent (yves saint laurent). (2017, Jun 01). Vogue, 207, 6-6, 7.