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For more than a year, The Motherhood has worked with the University of Pittsburgh Institute for Entrepreneurial Excellence and the University of Pittsburgh Joseph M. Katz Graduate School of Business to research and analyze what works and what doesn’t work for brands looking to reach, engage and activate moms online. In the study, we extensively examined more than …
Such a cool way to blend science and history! Travel with Ricky and his loving grandfather, PopPop, on quests that cross time and space, learning lessons and making friends with important people in history such as Aristotle, Julius Caesar and our Founding Fathers as they go.
Tacos are one of those family dinners that we like to call a “people pleaser.” They are quick and easy to prepare and make every member of the family happy because everyone can personalize their own plate. Tacos also leave lots of room for cooking creativity with almost endless ways to make the classic Mexican [...]
The Motherhood conducted a survey of social media moms to ask them how they use social media to support causes. Among the interesting findings: - 92% of social media moms share what they learn online about causes and charities with their friends and family offline. - The #1 reason moms use their online networks to [...]
As part of our ongoing blog-brand campaign research, The Motherhood recently conducted a survey of bloggers in our network to gather their insights on what works and what doesn’t when it comes to blog giveaways. Over the years, we’ve worked with dozens of companies to bring giveaways to bloggers’ communities of friends, family members and [...]
PopCity and writer Deb Smit have a fantastic article on The Motherhood in today’s issue. Here’s a quote: “It has been a wonderful journey,” says Munroe. “We work with organizations (and corporations) that really want to reach moms who are social media influencers with a deep and loyal readership. The word of mouth impact is [...]
As part of our involvement in the University of Pittsburgh’s Institute for Entrepreneurial Excellence, yesterday I had a chance to meet with vlogging and digital marketing guru, Chris Pirillo and wanted to share with you some of his favorite social media tools and tips. Chris’s main message was that our phones are also now our [...]