"One Size Fits None" cartoon | Marketoonist | Tom Fishburne
"People don't want to buy a quarter-inch drill. They want a quarter-inch hole," an HBS professor named Theodore Levitt famously told his students. Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer. That leads to pointless one-upmanship versus competition and over-bundled products that don't handle any one feature particularly well. Marketers also tend to average out all of the feedback from consumers…
"Cannibalize" cartoon | Marketoonist | Tom Fishburne
"If you don't cannibalize yourself, someone else will," Steve Jobs famously said. Cannibalization risk is a major factor in evaluating innovation. No product is 100% incremental so we have to decide whether new products will more than offset the sales loss of what's already on the shelf. What's often left out of the equation though is the risk of our current products becoming obsolete no matter what we do.
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Works on my machine classic round sticker
Shop works on my machine classic round sticker created by jackarodriguez. Personalize it with photos & text or purchase as is!
What a software tester does
After seeing so many of these "this is my profession and this is how different people see it" on Facebook, I decided I wanted to give it a shot for software testers. A couple of minutes searching and pasting gave me this. Give me your feedback, but remember (1) it is a joke and (2)…